I was one of a group of six to have a meeting with Thompson Brand Partners based in Leeds, in regards to going through our portfolios and discussing what works, and how things could be better. I was a bit reluctant to go at first, but glad I did in the end. The feedback was really useful and the designers at Thompson really put aside a good amount of time, from what must be a busy time for them - to help us out and make us feel welcome.
Here is the portfolio I showed them:
The main points I came away with from the meeting was:
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Application of projects is so important, everyone was strongly praising the print and the presentation of the photos - but an area I was lacking in, that a few others in the meeting were strong in was simply applying the branding and identity to a variety of relative media. It's all about communicating the brand, and selling it. It really creates the feeling of something feasible, and real. As someone who wants to work in branding and identity across briefs big and small this is soemthing huge for me.
I showed them my work in progress on the Brasilia 50 brief I'm working on, and feedback again on the visuals and posters was strong and the feedback from the designers further strengthened my aim to make Brasilia strong in regards to application of identity. Event photography and extension of visuals is so important.
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My portfolio's looking tired.
I've basically been using the same portfolio template and type treatment as I did a year ago and I definitely feel it's beginning to look and feel tired. I'm not happy with the font, and the type size and lack of flexibility in the grid. As I mentioned in an earlier post, my aim is to refine, rather than recreate my self-branding and this interview made it painfully obvious my portfolio pdf needs fixing too.
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Timing of projects is hugely important, as is the time you spend dwelling on each page. You want to keep your viewer on their toes and entertained and interested at all times. Me and perhaps others were a litle guilty, at times of talking too much on a certain slide with simply nothing interesting for the viewer to look at apart from a few words. It's important to show, more than tell.
Here is the portfolio I showed them:
The main points I came away with from the meeting was:
__
Application of projects is so important, everyone was strongly praising the print and the presentation of the photos - but an area I was lacking in, that a few others in the meeting were strong in was simply applying the branding and identity to a variety of relative media. It's all about communicating the brand, and selling it. It really creates the feeling of something feasible, and real. As someone who wants to work in branding and identity across briefs big and small this is soemthing huge for me.
I showed them my work in progress on the Brasilia 50 brief I'm working on, and feedback again on the visuals and posters was strong and the feedback from the designers further strengthened my aim to make Brasilia strong in regards to application of identity. Event photography and extension of visuals is so important.
__
My portfolio's looking tired.
I've basically been using the same portfolio template and type treatment as I did a year ago and I definitely feel it's beginning to look and feel tired. I'm not happy with the font, and the type size and lack of flexibility in the grid. As I mentioned in an earlier post, my aim is to refine, rather than recreate my self-branding and this interview made it painfully obvious my portfolio pdf needs fixing too.
__
Timing of projects is hugely important, as is the time you spend dwelling on each page. You want to keep your viewer on their toes and entertained and interested at all times. Me and perhaps others were a litle guilty, at times of talking too much on a certain slide with simply nothing interesting for the viewer to look at apart from a few words. It's important to show, more than tell.
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