I'm coming towards the end of the cross-course collaboration I've been working on as part of PPP and Extended Practice. I've been working with 3rd year photographer, Talia Welka and it's been a lot of fun. I've produced a lot of work in what has pretty much been around a 10 day brief and it's been great to work with a client, who also is part of the creative industries but within a different specialism. It allows us to have very different strengths and knowledge in areas the other doesn't have.
It's felt much more of a collaboration than simply a service, as it has with other briefs I've done in the past for a client.
I feel this is vital moving forward - as The Beautiful Meme have said a few times, work with people who aren't necessary in the 'creative' industry - for example TBM revolve around a copywriter with no formal education in design, with a trained designer and their work shows it. I feel a similar approach is the key moving forward and working with Talia has further backed that.
Talia's work can be seen here: http://www.taliawelka.co.nr/
____ Progress
You can find more on this brief on my extended practice blog here:
----
All print material was done to a point today, Talia came round to photograph which was great as she's an expert in photography compared to me. It's also fitting she photographs her own identity material, overall the photography went really well and having a specialist taking the photos rather than me has resulted in much better lighting than it would have been if I took them.
Overall the art direction for the photos has been thought through alot, we wanted the shoot to come across as a bit more loose and 'imperfect' as Talia's work seeks to be. A strong flash was implemented to create strong shadows in places to complement some of Talia's shoots for her 'Fitspiration' FMP project.
The next stage is editing and finetuning the levels and hues of the photos - which I don't anticipate will take long and I feel ready to draw a line under briefs for this year and working on presenting all the work I've done through design boards.
Selection of Unedited photographs :
Hand-stamped business cards which I feel really happy with, the triplex has come out well and the format and layout of the business cards is reminiscent of a camera and lens, which isn't a bad thing at all for a project such as this
Next steps:
1. The immediate steps for this project is to design a brand spec sheet outlining logo placement, sizing, fonts, swatches etc. Shouldn't take long at all-
2. Shortlist strongest photographs, edit... and figure out a streamlined and effective narrative of images in terms of presentation of concept, solution and application.
--
I now feel ready to crack on with boards, hugely overdue. I feel I have done the work necessary in terms of blogging for most of the briefs, so hopefully it will be a case of slotting in images and strong copy and won't take as long a time as they could
No comments:
Post a Comment