I've been working on refining and reevaluating my existing branding and identity, I decided to scrap some of the products I prodcued for the first draft, such as self-binded portfolio. It just wasn't productive in the real-world, you couldn't add in new work with ease and just wasn't as easy to read through and present with as a classic ringbinded portfolio.
Digital PDF's are vital in contemporary design, and I have been using my portfolio a lot on an iPad in interviews I have gone to, and the experience has gone down well. I wasn't happy with my first draft of a portfolio though, and felt it was clumsy in places and the images were too small, with slightly needless text taking up too much room. The new portfolio layout is much more sleek, across print and digital.
The new website, soon to be applied to the domain name I recently bought (www.abbasmushtaq.co.uk) has a much stronger relationship with porfolios across print and digital, in a way being a digital representation of them, and with menus.
Business cards have been reconsidered - no more edge printing - it's expensive, and time consuming. This has been replaced with triplexed businesscards I have hand-made, and am in the process of negotiating with printers such as Generation Press in the view of letterpressed, polished versions.
Scaling of the logo has been considered, in the past the A+ logo was a bit of a hindrance, as the system didn't allow scaling down, so often it was just too big and clumsy, now the logo can be scaled up and down, and also works in inverted white on black spreads. Which work really well on-screen, as there's less glare.
Boards:
Selected Images
Triplexed business cards
Abbas+ business cards, redesigned to allow space for personal messages. In this case, using Leeds based Design agency Golden as an example.
Website
Redesigned Portfolio Layout
Digital PDF's are vital in contemporary design, and I have been using my portfolio a lot on an iPad in interviews I have gone to, and the experience has gone down well. I wasn't happy with my first draft of a portfolio though, and felt it was clumsy in places and the images were too small, with slightly needless text taking up too much room. The new portfolio layout is much more sleek, across print and digital.
The new website, soon to be applied to the domain name I recently bought (www.abbasmushtaq.co.uk) has a much stronger relationship with porfolios across print and digital, in a way being a digital representation of them, and with menus.
Business cards have been reconsidered - no more edge printing - it's expensive, and time consuming. This has been replaced with triplexed businesscards I have hand-made, and am in the process of negotiating with printers such as Generation Press in the view of letterpressed, polished versions.
Scaling of the logo has been considered, in the past the A+ logo was a bit of a hindrance, as the system didn't allow scaling down, so often it was just too big and clumsy, now the logo can be scaled up and down, and also works in inverted white on black spreads. Which work really well on-screen, as there's less glare.
Boards:
Selected Images
Digitial PDF Portfolio
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